As designers, we’re continually working with different designs and projects. Whenever you start a new design, it’s essential to think of the intended audience. In this case, contributors’ content is available to millions of users around the world. So, versatility is a must.
It’s not the same to design a banner with discounts for Back Friday as a birthday invitation for an 8-year-old. Right? Okay, the difference, in this case, may seem logical to you. But sometimes it’s not that simple.
That’s why, before starting
Take your time to think of the design you’re developing. It will make it easier to choose a suitable color palette. These are a few tips that will help you:
Think of the concept, theme, and style
Some colors are traditionally associated with some topics. For example, Black Friday is all about black, often combined with red or yellow. St. Patrick’s Day is all green; red and green play a leading role in Christmas scenes… If the concept is clear, then you’ll come up with the main color straight forward.
But, if there isn’t a specific
Color associated with the concept (or it accepts different possibilities), then you’ll have to think about what you want to communicate with the design and which color is most suitable for it.